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ABMA Webinar: Partnering Possibilities with Gazelles

The ABMA Educational Institute invites you to the third installment of the ABMA webinar series titled “Good Jobs Enable Core Innovation and Supply-Chain Partnering,” featuring industry expert Bruce Merrifield. Join the event on Tuesday, February 6, 2024, at 2:00 p.m. EST for an insightful session on leveraging Partnering Possibilities with Gazelles to drive growth and profitability in your business.

In today’s rapidly evolving landscape, the channels for physical products are undergoing consolidation. Now more than ever, it’s crucial to understand how to effectively partner with two distinct types of consolidators: roll-ups and innovators, also known as “Gazelles.” Successfully collaborating with these entities can not only fuel sales and profits but also position your company for sustained success as outdated market players fade away.

During this webinar, Bruce Merrifield will delve into strategies to optimize your partnership efforts and capitalize on the opportunities presented by Gazelles. Discover actionable insights on how to elevate your approach and outperform the competition in an era marked by ongoing “perma-crises” and economic uncertainties.

Key Topics Include:

  • Agility and resilience in navigating market disruptions
  • Unleashing the potential of earned partnering possibilities with Gazelles
  • Strategies for turning challenges into opportunities for growth

The Presenter:

Bruce Merrifield brings over four decades of experience as a consultant and practitioner in independent distribution channels. With a proven track record of transforming businesses and driving exponential growth, Merrifield is renowned for his expertise in strategic advisory and supply chain optimization.

In 1983, he bought Clark Security Products, a San Diego distributor with $7 million in sales. He turned around Clark, installed a high-performance culture and then recapitalized it to put a younger brother in charge in 1989. Clark grew organically to over $150MM in sales and about 350 employees and was sold to Anixter Corp. in December of 2010.

To learn more or register for the Agility and Earned Partnering-Possibilities with Gazelles, visit

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