DIY Boulevard Returns as a Major Highlight for EISENWARENMESSE 2026
Anticipation is building for the EISENWARENMESSE-INTERNATIONAL HARDWARE FAIR 2026 in Cologne, and one feature is already drawing significant attention: the DIY Boulevard in Hall 11.1, an industry showcase that has become a must-see destination for retailers and manufacturers alike.
Organized and supported by the Haus & Garten Manufacturers Association (HHG), the DIY Boulevard offers exhibitors a unique opportunity to present new products and innovations in an environment that mirrors real retail shelf conditions. The format continues to resonate strongly with the market—the entire space for 2026 is already fully booked months in advance, underscoring the concept’s relevance and continued momentum.
“Demand for the DIY Boulevard remains extremely high,” noted Dr. Marie-Charlotte Claßen, Deputy Managing Director of HHG. “Visitors can expect a compact but diverse presentation of our industry—from innovative product ideas and practical merchandising concepts to high-impact in-store displays. The variety of participating manufacturers and product segments will again offer a comprehensive overview of what the DIY industry is capable of.”
Since its launch in 2016, the DIY Boulevard has grown from 45 participants to 58 exhibitors in 2024, with plans for expanded space in 2026. Exhibitors regularly represent a broad international mix, including companies from Italy, Belgium, the UK, France, and Spain—all benefiting from a central, high-traffic location in Hall 11.
Additional details on the 2026 event will continue to roll out in the coming weeks. The ticket shop opens in early November, and attendees are encouraged to secure access early.
To learn more about EISENWARENMESSE 2026, visit www.eisenwarenmesse.com.
