Ebnat Unveils Fresh Brand Identity After 111 Years
Ebnat AG, a leading European manufacturer of household brushes and cleaning products, has announced a major rebrand that introduces a new logo, modernized visual identity, and updated digital presence. The move comes as the Swiss company marks its 111th year in business, balancing a century-long tradition of quality and reliability with a forward-looking vision for the future.
Fresh Look – Familiar Values
“For over a century, we have stood for quality, reliability and partnership-based cooperation. That remains unchanged,” the company stated. “But after 111 years, it’s time for something new.”
The rebrand focuses on aligning Ebnat’s outward appearance with the values that define its core: reliability, holistic thinking, and sustainability. The new identity features a cleaner, modern design that highlights these priorities while staying rooted in the company’s heritage.
Why Rebranding?
Ebnat emphasized that the rebrand is not about changing who they are, but about making their long-standing values more visible. “Our values have grown over the years—now they are also reflected in our appearance. Modern, clear and forward-looking—without forgetting our roots.”
As part of the initiative, the company has reformulated its vision, mission, and purpose:
• Vision: Inspire sustainably!
• Mission: With a holistic understanding of sustainability, we develop customized solutions that combine quality, durability, and unique user experience, while providing proactive, solution-oriented customer support.
• Purpose: We are passionate about developing the brushes of tomorrow.
What Remains and What’s New
While the rebrand brings a new logo, color palette, visual language, and digital communication tools, Ebnat stresses that its team, quality standards, and customer service will remain unchanged.
For customers, the transition will be gradual:
• The new identity will appear on emails, invoices, and packaging step by step.
• Packaging updates will roll out over time, with old and new designs visible side by side during the transition.
• Article numbers will remain the same.
• Ebnat is preparing to launch a new online product catalogue, with details to follow soon.
Looking Ahead
Ebnat describes the rebrand as a visible step in its ongoing evolution: “We remain who we have always been—a company with a view to the future that is constantly evolving. Now, we are making this change visible with our new design and website. We look forward to taking this path together with you.”
