Software websites typically focus on the features and capabilities of a company’s products. Global Shop Solutions, a leading developer of ERP software for manufacturers around the world, takes a more user-centric approach with the launch of its new website. Designed to provide a richer, more immersive online experience, the site focuses on the needs of manufacturers wanting to learn how ERP software can simplify their businesses.

“Since day one, we have built our ERP software based on the needs and feedback of manufacturers, and we do the same with our website,” says Marketing Project Manager Hilary Parchman. “We listen to the voice of our customers and prospects and constantly monitor the data our website provides us. All three of these areas signaled it was time to make our online experience simpler, deeper and more direct.”