By Lisa Anderson
According to a Thomas survey about COVID-19’s impact on US manufacturing and industrial production, 64 percent of manufacturers are likely to bring production back to North America. It has gone beyond talk to action. Clients and colleagues are seeing an increase in inquiries related to reshoring and expanding manufacturing capabilities.
By Meg Cooper
Marketing during a pandemic is new territory for most of us. Are you having a hard time connecting to your customers? Not sure your messaging is hitting your target market? How do you get new customers? Navigating marketing during a pandemic can feel tricky, but it doesn’t have to be. Below I’ve outlined several ways to make sure your company is still getting out a strong, positive message to your customers while staying on brand and reinforcing your mission as a company.
