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MGG Srl Launches North American Operation

Loris Maestrutti, Alberto Voltolina and Gianfranco Marcon

The Italian company MGG, a world leader in technologies for the production of industrial paintbrushes, has launched MGG North America Corp in September in the US. In addition to targeting the paintbrush manufacturing sector, MGG also plans to utilize the new presence in the US to develop advanced solutions for industrial automation for the North American market.

MGG North America Corp is headquartered in Charlotte, N.C., and has been operating since September 2021. The new branch of the Italian group MGG is the sales company and the operative center of post-sale technical support for all of the North American countries (Canada, Mexico and the US) for two market areas: technologies for the production of industrial paintbrushes and industrial automation systems for several sectors. “We have chosen to settle in North Carolina for its barycentric position on the East Coast between Florida and New Jersey – where the American paintbrush production is concentrated – and also taking into account the distance with Canada and Mexico,” says Loris Maestrutti, CEO of MGG Srl.

MGG North America Corp

In Charlotte, apart from the commercial activities, the stock of strategic spare parts will be available starting in October. Therefore, North American customers can take advantage of not only connecting with the Italian office as usual but can also connect through the 24-hour MGG Service on-site app, with the main goal of providing direct assistance with local technical experts starting from the second quarter of 2022.

Alberto Voltolina, CEO of MGG NA says, ”Thanks to the investment in the USA, we are able to guarantee all our North American customers the utmost quality of our Italian production technology with a dedicated after-sales service.”

Paintbrushes Sectors

In the field of structural paintbrushes production, MGG has been recognized as the worldwide leader in the top-tier segment. The Italian company designs and produces standard and tailor-made equipment in addition to fully automated lines for the production of structural paintbrushes for various professional and DIY applications: building, wooden construction, boating and metal treatments. With a solid and worldwide customer base, the strategic target now is to develop the North American market.

Industrial Automation Sector

With the new branch in North Carolina, MGG can now better serve the North American paintbrush manufacturers and also offer industrial automation solutions in several sectors for the market. To ensure the highest quality standards and efficiency in the production of large amounts of structural paintbrushes, MGG has gradually specialized in the development of solutions for industrial automation: vision systems, robotics, algorithms and 4.0 solutions. Thus, the robotic division of MGG has developed highly specialized know-how not only in technologies applied to the paintbrush industry but other sectors such as wood sorting, handling and packaging and waste recycling. 

“Since the MGG North America Corp project is committed to replicate the format of the Italian headquarters, we also are positioning ourselves to the North American market as a technological partner in different applicative sectors of industrial automation,” explains Maestrutti. 

MGG was founded near Venice in 1989 by president Gianfranco Marcon and is a typical example of an Italian SME with high technological specialization in market niches. For more information visit

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