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Wooster Brush Names New President

The Wooster Brush Company’s board of directors has elected Ben Maibach to succeed Bill Fagert as the company’s 10th president, effective May 1, 2020. At the same time, Bill Fagert, president since 2010, will become vice chairman of the board of directors.

Since joining Wooster Brush in 2014, Maibach has served as vice president of national accounts, held a seat on the company’s board of directors, and most recently led the team overseeing Wooster’s rebranding efforts. Maibach brings over 20 years of sales and marketing experience to his new role including time as vice president of sales at Waxman Consumer Group as well as multiple sales and marketing roles while at Moen and Newell Rubbermaid.

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New Look for Wooster Brush

Wooster Brush Company announced a newly redesigned logo and product packaging that will hit shelves early next year. A leader in paint applicator innovation, Wooster has been developing tools designed to meet or even exceed the needs of painters for nearly 170 years. This new look refreshes the Wooster brand, offering a cohesive strategy at retail across all channels. The campaign launching to announce these elements is, “Same Great Product, Bold New Look.”

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