Gordon Brush Letter to Zahoransky

Following the December announcement that Zahoransky would no longer exhibit at Interbrush, Ken Rakusin, president and CEO of Gordon Brush, shared a letter he sent to Ulrich Zahoransky and Robert Dous of Zahoransky on January 19, 2022. At last week’s ABMA Convention, Rakusin granted permission for Brushware to publish the full letter:

 

Dear Uli and Robert,

I am writing to you regarding your announcement last month about Zahoransky bidding farewell to Interbrush and no longer exhibiting. I refrained from writing to you until this time as I was quite upset and wanted to make sure that I wasn’t letting emotion get the best of me.

I find it quite offensive that Zahoransky has chosen to basically leave the brush industry behind and ignore the significant benefits gained by brush manufacturers and suppliers worldwide at Interbrush. I’ll use my personal experience over my 32 years in the business as an example.

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ZAHORANSKY Restructures Sales and Marketing Approach

Robert Dous, Chief Sales Officer ZAHORANSKY Group und Managing Director ZAHORANSKY Automation & Molds

ZAHORANSKY is repositioning itself in sales and marketing and is merging the Oral Care/Broom & Brush Mechanical Engineering and Automation & Molds/Medical Technology sales divisions. The restructuring opens up synergies in development, sales and production and enables the strength of the global sales and production network across all ZAHORANSKY locations. Starting in January, Robert Dous has led the restructure initiative he is now Managing Director of ZAHORANSKY Automation & Molds GmbH and the Chief Sales Officer of the ZAHORANSKY GROUP. He is responsible for the global sales, marketing and service activities of all ZAHORANSKY products and locations. Additionally, he is also managing branches in the USA, Mexico, Brazil, India, Japan and China.

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Interbrush Responds to ZAHORANSKY Loss

In reaction to yesterday’s announcement that ZAHORANSKY will not exhibit at Interbrush, Daniel Strowitzki, CEO of Freiburg Wirtschaft Touristik and Messe GmbH & Co. (FWTM) have responded with an email statement.

“We deeply regret the decision of our longstanding exhibitor and business partner. However, as a company that knows what it means to weigh financial aspects and take strategic decisions, we respect it. We would like to take this opportunity to extend our heartfelt thanks for 43 years of excellent collaboration and a relationship built on trust,” says Strowitski.

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ZAHORANSKY Will No Longer Exhibit at Interbrush

ZAHORANSKY has been an exhibitor at the Interbrush (formerly Interbrossa) in the Freiburg exhibition halls since its start in 1977. After careful consideration, however, we have now come to the conclusion, which was not an easy one, that the industry trade fair no longer meets the requirements of our company and the current market conditions. We will, therefore, no longer participate as an exhibitor at the upcoming Interbrush 2024 or any following ones.

Our decision is based on the following reasons:

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ZAHORANSKY Details Advantages of New Apps

Contactless support and direct spare parts orders offer a big advantage as COVID-19 restrictions still affect many parts of the world

ZAHORANSKY launched the ZPARE and ZOLVE apps in 2020 to offer customers the option of placing orders for spare parts directly on the app and, in case of technical questions, to connect its customers to an online ZAHORANSKY expert.

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2020 Top 10 Most Read Brushware Articles

Image credit: istock/Povareshka

As we wind down the year that was 2020 and look forward to celebrating the holidays, I want to thank all of the Brushware readers, advertisers and supporters and wish everyone a Merry Christmas and Happy New Year. It was such a challenging and heartbreaking year for so many, we hope that the holidays and the year ahead will be much brighter for everyone.

But as a final look back to 2020, we present for the second year in a row the top-performing stories on www.brushwaremag.com for the year.

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ZAHORANSKY’S New ZPARE Parts Reorder App

The ZAHORANSKY ZPARE app for Android and iOS is an easy, quick and convenient application that gives users the ability to reorder components for ZAHORANSKY machinery and technical equipment. The app is aimed at professionals and allows staff to order necessary components by identification number using the smartphone camera function. The captured photo automatically extracts the correct part number and puts the item in the order cart. If necessary, the user can easily edit the identification number and the amount of cart items.

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