Brushware’s Most Read Web Articles for 2022

Faux Kolinsky® by Dynasty® from FM Brush was one of the many watercolor brush lines presented in the Best Watercolor Brushes of 2022 article

In a year full of ups and downs for the brush industry, it was a little surprising to see that the “Best Watercolor Brushes for 2022” post was the most popular on our website, but that just goes to show how important brush products are to consumers worldwide. While the controversy surrounding Interbrush certainly brought more readers to the site, it’s great to see that many positive articles were also highly ranked by our readers. Thank you to all of our loyal readers for your continued support in 2022! We are happy to report that we continue to see remarkable growth in readership for our website, e-newsletter and digital magazine. That is all made possible by the dedication and loyalty from the overall brush industry community. To celebrate the continued momentum, please enjoy our top-performing news articles from www.brushwaremag.com for 2022.

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Brushware News December 30, 2022

ZAHORANSKY Announces Expanded Management Team for India

Sathyapriya Balakrishnan, Managing Director ZAHORANSKY, and Reinhard Schnurr, Managing Director ZAHORANSKY

ZAHORANSKY introduces expanded management team in India:
Sathyapriya Balakrishnan is the first woman to join the Top Management Circle

ZAHORANSKY’s subsidiary in Coimbatore, India, is being run by a new dual management team. Starting March 1, 2022: Sathyapriya Balakrishnan, who has been at this location since 2017 and was previously Managing Director Reinhard Schnurr’s deputy, will be the first woman to join the ZAHORANSKY Group’s top management. As Managing Director, she will be responsible for ZAHORANSKY Moulds & Machines Pvt. Ltd. in Coimbatore.

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Brushware News July 27, 2022

Hillbrush Invests in State-Of-The-Art Brush Manufacturing Machines

Hillbrush’s New Z Lion

Hillbrush, the UK’s largest manufacturer of brushes and specialist cleaning tools has made a £1.3 million investment in three new automated brush-making machines at its production site in Mere, Wiltshire.

This significant investment secures Hillbrush’s manufacturing capability long into the future, with quicker outputs and reduced workloads for operators, as well as offering an even better quality finished product.

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Brushware News May 24, 2022

Gordon Brush Letter to Zahoransky

Following the December announcement that Zahoransky would no longer exhibit at Interbrush, Ken Rakusin, president and CEO of Gordon Brush, shared a letter he sent to Ulrich Zahoransky and Robert Dous of Zahoransky on January 19, 2022. At last week’s ABMA Convention, Rakusin granted permission for Brushware to publish the full letter:

 

Dear Uli and Robert,

I am writing to you regarding your announcement last month about Zahoransky bidding farewell to Interbrush and no longer exhibiting. I refrained from writing to you until this time as I was quite upset and wanted to make sure that I wasn’t letting emotion get the best of me.

I find it quite offensive that Zahoransky has chosen to basically leave the brush industry behind and ignore the significant benefits gained by brush manufacturers and suppliers worldwide at Interbrush. I’ll use my personal experience over my 32 years in the business as an example.

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Brushware News March 11, 2022

ZAHORANSKY Restructures Sales and Marketing Approach

Robert Dous, Chief Sales Officer ZAHORANSKY Group und Managing Director ZAHORANSKY Automation & Molds

ZAHORANSKY is repositioning itself in sales and marketing and is merging the Oral Care/Broom & Brush Mechanical Engineering and Automation & Molds/Medical Technology sales divisions. The restructuring opens up synergies in development, sales and production and enables the strength of the global sales and production network across all ZAHORANSKY locations. Starting in January, Robert Dous has led the restructure initiative he is now Managing Director of ZAHORANSKY Automation & Molds GmbH and the Chief Sales Officer of the ZAHORANSKY GROUP. He is responsible for the global sales, marketing and service activities of all ZAHORANSKY products and locations. Additionally, he is also managing branches in the USA, Mexico, Brazil, India, Japan and China.

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Brushware News February 3, 2022

Interbrush Responds to ZAHORANSKY Loss

In reaction to yesterday’s announcement that ZAHORANSKY will not exhibit at Interbrush, Daniel Strowitzki, CEO of Freiburg Wirtschaft Touristik and Messe GmbH & Co. (FWTM) have responded with an email statement.

“We deeply regret the decision of our longstanding exhibitor and business partner. However, as a company that knows what it means to weigh financial aspects and take strategic decisions, we respect it. We would like to take this opportunity to extend our heartfelt thanks for 43 years of excellent collaboration and a relationship built on trust,” says Strowitski.

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Brushware News December 9, 2021

ZAHORANSKY Will No Longer Exhibit at Interbrush

ZAHORANSKY has been an exhibitor at the Interbrush (formerly Interbrossa) in the Freiburg exhibition halls since its start in 1977. After careful consideration, however, we have now come to the conclusion, which was not an easy one, that the industry trade fair no longer meets the requirements of our company and the current market conditions. We will, therefore, no longer participate as an exhibitor at the upcoming Interbrush 2024 or any following ones.

Our decision is based on the following reasons:

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Brushware News December 8, 2021

ZAHORANSKY Details Advantages of New Apps

Contactless support and direct spare parts orders offer a big advantage as COVID-19 restrictions still affect many parts of the world

ZAHORANSKY launched the ZPARE and ZOLVE apps in 2020 to offer customers the option of placing orders for spare parts directly on the app and, in case of technical questions, to connect its customers to an online ZAHORANSKY expert.

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Brushware News March 17, 2021

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Brushware Magazine is a bimonthly trade publication for the manufacturers and suppliers of brushes, mops, rollers, brooms, products that apply material, and clean or polish surfaces. Brushware offers news, product information, development and sales, and personality profiles, emphasizing application techniques, new applicator materials, and methods of application. Government import and export statistics are published quarterly and analyzed for relevancy.
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