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World Brush Expo 2024 Updates From Alessandro Acquaderni 

It gives me immense pleasure to share the promising updates surrounding the World Brush Expo (WBE) 2024, set to take place in the beautiful city of Bologna, Italy. A hallmark event that evolved from the legacy of Interbrush in Freiburg, Germany, this expo promises to be a groundbreaking affair for our industry.

A Resounding Success in the Making

Firstly, I am thrilled to announce that WBE 2024 is experiencing unparalleled success months ahead of its opening. Over 100 esteemed exhibitors from across the globe have already confirmed their presence, a testament to the expo’s growing significance. Additionally, a significant number of industry enthusiasts, customers, and professionals have booked their trips and accommodations in Bologna, setting the stage for a bustling, engaging, and productive event.

The Importance of Active Participation

The brush industry is evolving at a rapid pace, extending its tentacles into diverse arenas. Whether it’s paint brushes, oral care, technical brushes, cosmetics, hygiene, personal care, household products, machinery, automation, filaments or components for brush making our industry is truly global and multifaceted. Exhibiting at WBE is not merely about showcasing products; it’s about being a part of a movement, connecting with a diverse audience, and tapping into opportunities from every corner of the world.

Plan Ahead for a Seamless Experience

As we approach the event date, Bologna is gearing up to welcome the global brushware community. We anticipate a surge in demand for accommodations and flights. To ensure a comfortable and hassle-free experience, I strongly urge all attendees to book their flights and hotels well in advance. For guidelines, recommendations, and travel arrangements, please visit the dedicated Hotel & Travel section on the World Brush Expo website at It’s not merely about securing a place to stay; it’s about making the most of this once-in-a-lifetime opportunity without any hitches.

Stay Updated and Discover Bologna’s Charm

The digital realm offers us a gateway to stay connected and informed. For real-time updates, announcements, and industry news related to WBE 2024, I invite everyone to follow and engage with our official LinkedIn showcase page: World Brush Expo on LinkedIn. Beyond the event’s specifics, our page also boasts unique hints and intriguing facts about the enchanting city of Bologna. Dive into these tidbits to enrich your stay and make your experience in Bologna truly unforgettable.

In conclusion, the World Brush Expo 2024 is more than an event; it’s a testament to our collective vision, passion, and dedication to the brush industry. I am confident that with your active participation, WBE 2024 will set new benchmarks and pave the way for a brighter, more innovative future. Looking forward to seeing you all in Bologna!

Alessandro Acquaderni, President, FEIBP

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