Brushware’s Top 15 Articles For 2025
Happy Holidays to the global brush community! Here at Brushware magazine and Goodwin World Media, we hope you are enjoying a lovely winter break and have the chance to spend time with family and those important to you. Starting with Thanksgiving in the U.S., this is always a wonderful time of year to look forward to events with friends and family and do some reflection as well.
With that in mind, Brushware is proud to present the most-read articles over the past year to continue a tradition that dates back to 2019. From major business developments to global events and leadership changes, this collection reflects the stories that captured the attention of the brush manufacturing community. As the marketing and branding continue to evolve across an ever-expanding range of digital platforms and technologies, consistently sharing company news and PR has become a critical pillar of brand visibility, supporting not only market awareness but also strengthening your overall SEO strategy through authoritative linkbacks. Dive into our recap of the year’s top stories, each offering a unique perspective on the innovations, challenges and opportunities shaping the global brush industry in 2025.
1. 2025 ABMA Convention: Strategies for a Shifting Landscape
The 108th ABMA Annual Convention at the Hyatt Regency Lost Pines Resort near Austin, Texas, delivered a dynamic blend of business insights and networking opportunities. Business columnist Gene Marks offered an engaging keynote that addressed labor shortages, the evolving tariff landscape and the economic shifts affecting manufacturing. Wooster Brush Company won the prestigious William A. Cordes Innovation Award for their groundbreaking Flex & Fit Brush Series. The convention also announced future plans, including the 109th Convention set for Puerto Rico in March 2026 and confirmation that the World Brush Expo 2028 will be held in Ghent, Belgium, May 16-18. FULL ARTICLE
2. Marcegaglia Oskar Commits to SA8000 Certification, Social Responsibility
In October, Marcegaglia Oskar, a leading manufacturer of metal broom handles, announced its structured process toward obtaining SA8000 certification, demonstrating the company’s commitment to social accountability and ethical business practices. This certification addresses crucial aspects of workplace standards, including child labor prevention, health and safety, working hours, compensation and management systems. The move underscores the growing importance of social responsibility in the global manufacturing sector. FULL ARTICLE
3. FEIBP 2025 Congress to Feature Visit to Aragonese Castle in Ischia
In the lead-up to the 65th FEIBP Congress in Ischia, Italy, October 8-11, 2025, readers were attracted to the FEIBP’s announcement that delegates would be treated to a guided visit to the iconic Aragonese Castle, a centuries-old fortress symbolizing resilience, unity and continuity. The visit served as a concrete example in supporting the Congress theme: “No Federation Is an Island.” This immersive experience highlighted the castle’s architectural marvels and storied past, reinforcing the vital role of industry federations in shaping collaborative frameworks. FULL ARTICLE
4. Frank Kigyos Named President of Boucherie USA
In March, Boucherie USA announced the appointment of Frank Kigyos as its new President, bringing over 25 years of experience in the industrial automation and brush machine industries. In addition to this leadership transition, Boucherie USA was also named as the official U.S. and Canadian representative for Wöhler Brush Tech of Germany, significantly expanding the company’s product offerings. FULL ARTICLE
5. U.S. Manufacturing Slips Deeper into Contraction in May
Brushware readers kept a careful watch on the economy in 2025, and the PMI report on May activity drew attention as U.S. manufacturing continued a streak of contraction at the time the article was posted that has continued through November. FULL ARTICLE
6. Hillbrush Partners with Aventes to Expand into Poland
In April, U.K.-based Hillbrush announced a strategic partnership with Aventes, a respected Polish distributor, marking a significant milestone in the company’s international growth strategy. The collaboration brings Hillbrush’s premium cleaning solutions to the vibrant Polish market, leveraging Aventes’ deep understanding of local market dynamics and extensive distribution network. Head of Sales Sara England emphasized the value of Aventes’ expertise in strategically expanding Hillbrush’s presence in Poland. FULL ARTICLE
7. Roth Composite Machinery: Engineering Excellence in Brush and Broom Manufacturing
This in-depth profile explored Roth Composite Machinery’s legacy of innovation spanning over 100 years. The German manufacturer’s commitment to delivering tailor-made production solutions has established the firm as a trusted partner for brush manufacturers worldwide. The article highlighted Roth’s RoAn Technology, which increases machine efficiency by 25 percent, along with their carousel-type machines and specialized technical brush equipment. FULL ARTICLE
8. Global Shop Solutions Celebrates 35 Years of Leadership and Innovation Under President & CEO
Global Shop Solutions marked the 35th anniversary of President & CEO Dusty Alexander’s leadership, celebrating significant milestones in the family-owned ERP company’s growth. Under Alexander’s guidance, the company expanded internationally with offices in Mexico, Singapore, Indonesia, Australia, New Zealand and the United Kingdom, while developing cutting-edge products including Cloud ERP and AI-driven solutions. The anniversary highlighted Alexander’s three pillars of success: hiring great talent, listening to customers and continuously improving products. FULL ARTICLE
9. Spazzolificio Bustese Joins SIT Società Italiana Tecnospazzole Spa
Spazzolificio Bustese, a company with decades of experience in industrial technical brushes, joined SIT (Società Italiana Tecnospazzole Spa), one of Europe’s leading manufacturers in the sector. The strategic alliance, guided by the fifth generation of the Acquaderni family, brings together two companies that share technical know-how, manufacturing excellence and a strong alignment in values. The union demonstrates that manufacturing tradition and long-term vision can coexist and thrive within family-run businesses. FULL ARTICLE
10. ABMA Names Donald Cooper as Keynote Speaker for 2026 Annual Convention
In August, the American Brush Manufacturers Association (ABMA) announced that internationally recognized business coach and management expert Donald Cooper will deliver the keynote address at the 109th Annual Convention in Puerto Rico, March 24-27, 2026. Cooper, a Canadian Speaking Hall of Fame inductee with a Certified Speaking Professional designation, brings unique experience as both a world-class manufacturer and an award-winning retailer. His insights on creating compelling customer value, clarity of purpose, and long-term profitability promise to deliver transformational business wisdom to convention attendees. FULL ARTICLE
11. Borghi STAR R31: A Breakthrough in Brush Manufacturing
Brushare readers were excited to read about Borghi’s STAR R31, a revolutionary three-station carousel tufting machine. The high-performance machine features advanced automation, exceptional versatility, and the ability to produce a wide variety of brush types with impressive speed — running at up to 900 RPM for hairbrush production. FULL ARTICLE
12. Registration Opens for CIBRUSH 2025
Registration for the 2-25 China International Brush Industry Exhibition (CIBRUSH) opened in June, and the growing event drew the interest of the Brushware audience. As one of the world’s largest brush industry exhibitions, CIBRUSH held in Shanghai, offers a chance to see cutting-edge innovations, experience new networking opportunities in a growing industry market. The announcement generated significant buzz among manufacturers and suppliers looking to explore the Asian market and connect with international partners. FULL ARTICLE
13. Boucherie and Giori Unite for Growth and Innovation
In March, Boucherie and Giori Automation announced a strategic partnership to expand their market presence and enhance product offerings worldwide. The collaboration will allow the two firms to jointly drive innovation in machinery for brushes, domestic and professional cleaning articles, floor cleaning tools and related packaging lines. Giori now serves as Boucherie’s official distributor and service center in Italy, while Boucherie has integrated Giori’s machinery range into its global sales network, creating a powerful alliance. FULL ARTICLE
14. The Inspired Home Show 2025 Delivers Strong Results
The IHA follow-up on The Inspired Home Show 2025 indicated strong results, with participants being energized and poised to build on the event’s success. As North America’s premier housewares trade show, the event provided a vital platform for the cleaning products and housewares sectors to showcase innovations, connect with buyers and explore market trends. The positive outcomes reinforced the show’s position as an essential gathering for the home and housewares industry. FULL ARTICLE
15. German Brush Manufacturer Lessmann Makes Management Changes
Lessmann GmbH, based in Oettingen, Germany, announced significant management transitions as part of a strategic succession plan in June. After 35 years of leadership, Dieter Lessmann retired from active management mid-year to become a shareholder, while Annamaria Weber joined as managing director, overseeing IT, finance and human resources. The changes followed the 2024 appointment of Cornelia Kitzsteiner as managing director for sales and marketing. Jürgen Lessmann continues as technical managing director, supporting developments and new machine concepts. The expansion from family members to external professionals marks an important milestone for the 250-employee family business founded in 1948. FULL ARTICLE
