ABMA 2025 Innovation Award Nominees: Borghi and Wooster
The American Brush Manufacturers Association (ABMA) has unveiled the nominees for the highly anticipated 2025 William A. Cordes Innovation Excellence Award. This year’s selection showcases two remarkable advancements in the brush manufacturing industry, emphasizing sustainability and user-focused design. Winners will be announced at the 2025 ABMA Annual Convention, to be held March 25-28, 2025 at the Hyatt Regency Lost Pines Resort in Austin, Texas.
Named after William A. Cordes, the ABMA’s first President (1917-1928), this award highlights excellence in innovation across the Brush, Broom, Mop, and Roller Industry. It’s an unparalleled opportunity for industry leaders to gain recognition for their cutting-edge innovations. The ABMA William A. Cordes Innovation Excellence Award stands as a testament to the industry’s commitment to fostering creativity and recognizing forward-thinking solutions. This prestigious award celebrates the visionaries who are shaping the future of brush manufacturing.
Borghi ECO-FILL Concept Leads Sustainable Innovation
Among the nominees is the Borghi ECO-FILL Concept, a groundbreaking approach to tuft setting. This innovative system utilizes a polymer anchor to secure tufts into a plastic block (optional), paving the way for fully recyclable brush products. 
Borghi’s ECO-FILL Concept offers a multitude of benefits, including:
- Long-Term Cost Savings: Reduced material waste and energy consumption translate to significant cost efficiencies over time.
- Enhanced Brand Reputation: Demonstrating a commitment to sustainability attracts environmentally conscious consumers, bolstering brand image.
- Increased Market Demand: Growing industry and retail preferences for sustainable products create new market opportunities.
- Scalability and Future-Proofing: This technology enables manufacturers to stay ahead of evolving regulations and industry trends favoring recyclability.
Wooster Flex & Fit Revolutionizes Ergonomic Design
Also nominated is the Wooster Flex & Fit line of paintbrushes, which prioritizes user comfort and efficiency. These brushes feature soft-grip, flexible handles that conform to the user’s hand, ensuring comfortable ergonomics during prolonged use. 
The Wooster Flex & Fit line is distinguished by its diverse range of head shapes, each designed for specific painting applications:
- Triangular heads for precise corner and trim work.
- Round heads for spindles and curved surfaces.
- Flat edge heads for clean lines along edges, trim, and flat surfaces.
- Square heads for detailed work on window frames.
- A large round craft brush designed for furniture refinishing and chalk painting.
These brushes are compatible with all paint types and feature soft polyester-blend bristles, further enhancing the user experience.
The ABMA encourages industry professionals and the public to participate in the voting process and recognize these outstanding innovations. Please click here to cast your vote.
For more information on the 2025 ABMA Convention, visit Brushware’s convention hub. To learn more about ABMA, visiit www.abma.org.
