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IHA Collaborates with Wayfair on Virtual Product Discovery Event

Connect WAYFAIR to offer IHA members opportunities to pitch retailer’s buyers

The International Housewares Association is collaborating with online retailer Wayfair to create Connect WAYFAIR, a virtual event bringing together IHA suppliers with Wayfair buyers. Scheduled for November 11, 2021, the event will provide an opportunity for IHA members not currently selling to Wayfair to pitch their new products to the rapidly growing, online home retailer, which has 31 million active customers, $14 billion in net revenue and more than 22 million live products on its website. The deadline to sign up is October 22, 2021.

“Wayfair is dedicated to its customer base and its ever-growing supplier partners, and continuously seeks out opportunities to increase its assortment of products,” says Derek Miller, IHA president. “We are pleased to be able to offer our members this opportunity to expand their retailer customer base and connect with Wayfair.”

All IHA members may apply to participate as long as they meet Wayfair’s criteria, which includes:

  • Be new to Wayfair and not currently selling on Wayfair’s platform
  • Have product in the “homegoods” space
  • Have product inventory in the US or Canada
  • Have the ability to ship direct to consumer or have interest/ability in partnering with a 3PL

Although there is no cost to apply, companies chosen by Wayfair will have 48 hours to pay the participation fee that corresponds to their IHA membership level or will be removed from the schedule.

More information on Connect WAYFAIR, as well as the application form, is available at

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