Freiburg Wirtschaft Touristik und Messe GmbH & Co. KG (FWTM) has posted a press release indicating the Interbrush trade show at Messe Freiburg will be discontinued. The statement says, “There will be no more Interbrush in Freiburg as early as 2024.”

After the largest exhibitor, Zahoransky AG, based in Baden-Württemberg, Germany, changed its corporate orientation last year and announced that it would no longer participate in Interbrush, an intensive dialog was initiated with the ABMA and FEIBP associations and other leading exhibitors. FWTM presented various concept ideas for a new content orientation, including possible new locations in German-speaking countries.