Gen Z In The Workplace

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By Meg Cooper

Generation Z (Gen Z), born in the late 1990s to early 2000s, has been entering the workforce for roughly the past five years.

Already, as with every generation, there are stigmas and judgments from the older generations. “Kids these days” and “when we were kids …” are phrases often heard when the next generation enters the social fray.

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ABMA Convention Meet The Pros Agenda

The American Brush Manufacturers Association is excited to share the schedule of topics for the Meet the Pros roundtable discussions to be held as part of this year’s Annual Convention. The session is titled Workplace 2.0 – We Are All In This Together and is sponsored and led by the ABMA Emerging Leaders group. It will be held Wednesday,  March 2, 2022, at the Hyatt Coconut Point at 3:00 p.m. local in the CALUSA meeting room.

Envision a room with six tables and an opportunity for shared discussion over a 90-minute window. Each discussion lasts 13 minutes followed by a two-minute passing period. The format is completely open and participants are encouraged to bring their best ideas and best practices to share. Visit one table or all six.  Our “pros” come from within our industry and are all members of the ABMA Emerging Leaders, a group of dedicated young brush industry professionals.

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2022 Brushware January-February eMag Now Available

 

The 2022 January-February Brushware issue is now available to all readers in eMag (digital edition) format. This kickoff edition for 2022 features our annual Economic Forecast from Phillip Perry and a look at Gen Z in the Workplace from Meg Cooper. In addition, this issue includes coverage of the 2021 FEIBP Virtual AGM from Katharina Goldbeck-Hörz and Lisa Anderson’s column examines the current supply chain challenges and takes a look ahead. Readers will also find Q3 US Import/Export statistics and all of the latest industry news.

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ABMA Emerging Leaders Look to Discover Strengths

By Meg Cooper

The ABMA Emerging Leaders group held a “Back to School” Zoom meeting on September 16, 2021, with eight members participating. From the prior meeting in June, the Emerging Leaders (EL) group asked all members to read “Discover Your CliftonStrengths” and then proceed to take the CliftonStrengths™ test to identify which five strengths were the most dominant in our personalities. The strengths test was a way for EL members to get more in tune with their strongest personality traits and assets with the hope of being able to build upon those strengths in order to progress on career goals.

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ABMA 2021 Convention Feedback

By Meg Cooper

The 2021 ABMA Convention was held as a virtual event March 17-19, 2021, and you can see full coverage of the event in the May/June issue of Brushware. Today, we offer bonus feedback from the event with the full question and answer sessions conducted by Meg Cooper with several attendees of the event.

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ABMA Bonus Coverage: David Parr Interview

ABMA Executive Director David Parr

David Parr

By Meg Cooper

With the 2021 ABMA Convention being held as a virtual event, it presented the opportunity for a deeper look at the overall impact of the sessions. Meg Cooper was able to have a quick question-and-answer session with ABMA Executive Director David Parr on the success of the event.

How did you feel the virtual version of the ABMA Convention went?

Given the circumstances and the parameters we used I feel the event went very well.

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2021 Brushware March-April eMag Now Available

The 2021 March/April eMag issue of Brushware magazine is now available to all readers. In this issue, Bob Lawrence provides a full preview of the 2021 ABMA Virtual Convention with feedback and insights from key industry contacts. This issue also sees the launch of our Global Brush Maker Locator — an in-depth listing of all brush manufacturers by country. We’ve also expanded our approach to the US Import/Exports to get a historical look at the final numbers for 2020. And there’s plenty more including a report on the FEIBP Paintbrush Working Group meeting and a look at ERP as a launchpad.

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Connecting to Your Customers During a Pandemic

By Meg Cooper

Marketing during a pandemic is new territory for most of us. Are you having a hard time connecting to your customers? Not sure your messaging is hitting your target market? How do you get new customers? Navigating marketing during a pandemic can feel tricky, but it doesn’t have to be. Below I’ve outlined several ways to make sure your company is still getting out a strong, positive message to your customers while staying on brand and reinforcing your mission as a company.

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Current Issue

MAY/JUNE 2022

  • Thriving During Inflation
  • MGG North America
  • 105th ABMA Convention Coverage
  • BrushBoxx Launches
  • Future of Interbrush

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