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2023 ABMA Convention Preview: Leadership Matters

Leadership Highlights the 2023 ABMA Convention Agenda

The American Brush Manufacturers Association (ABMA) will hold its 106th Annual Convention, March 22-25, 2023, at the Hotel Del Coronado in San Diego, California. The event promises to be a dynamic gathering of brush industry leaders, providing an opportunity for attendees to meet, network, learn and grow their businesses.


Larry Broughton

Education and Workshops

The convention program will include a series of workshops and education sessions aimed at providing valuable insights and practical skills for attendees. On Wednesday, March 22, concurrent workshops will be held from 3:00 p.m. to 5:00 p.m. on the following topics:

Internet Marketing and Social Media for B2B Sustainability

  • Carbon Footprint Analysis, Green Initiative Strategies
  • Microsoft 365: Gain Efficiency Through Teams, OneDrive, SharePoint, etc.
  • ABMA Members Portal: Update Your Information and Enhance Your Profile

Leadership Matters

On Thursday, March 23, the ABMA Educational Institute will host a keynote speech on “Leadership Matters” by Larry Broughton, a former Green Beret, award-winning entrepreneur and keynote speaker who has made a name for himself in both the military and business worlds. With over eight years of service in the US Army Special Forces A-Teams, Broughton has translated his military experience into a successful business career. CBS News has dubbed him, “The nation’s foremost expert on leadership and entrepreneurship.”

As the founder and CEO of Broughton Hotels, a leading boutique hotel company, and Yoogozi, an online learning platform for leaders and high performers, Broughton has received numerous business awards, including Ernst & Young’s Entrepreneur of the Year and the National Veteran-Owned Business Association’s Vetrepreneur of the Year. His company has also been recognized as the HSMAI Best of the Best Hotel Management Company and has made Entrepreneur Magazine’s “Hot 500 List of Fastest Growing Private Companies.”

Broughton is also an author and speaker who shares his expertise on leadership, team building and entrepreneurship. His latest book, “Victory: 7 Revolutionary Strategies for Entrepreneurs to Launch Your Business, Elevate Your Impact and Transform Your Life,” was an Amazon #1 bestseller. Broughton has presented to thousands of leaders and entrepreneurs across the country and has delivered keynote addresses to Fortune 100 companies like Walmart and Toyota, as well as universities, non-profits and even the Pentagon’s Office of the Chairman of the Joint Chiefs of Staff. With a creative and upbeat approach to life and business, Broughton has been featured in numerous newspapers and magazines and has made appearances on major TV networks like CNBC, MSNBC and the Travel Channel. He graduated from the Executive Program at Stanford University, where he studied Russian at the Defense Language Institute and Political Science at the University of California, Santa Barbara.

Face 2 Face Meetings

On Friday, March 24, the Suppliers Display “Face 2 Face” session will run from 8:00 a.m. to 12:30 p.m. and provide a unique opportunity for attendees to engage in 15-minute scheduled meetings with suppliers. This year suppliers will bring only what can fit on the table, ensuring a level playing field for everyone. The meeting selection process will be determined in advance using scheduling software, but there will be ample networking opportunities throughout the convention to meet regardless of schedule.


The average daytime temperatures in San Diego for March are in the high 60s (F) into 70s (F). The night-time temperatures average in the mid-50s (F). Rainfall averages four days and 1.66 inches in March.


For ABMA events comfortable and casual dress is appropriate. Daytime attire is casual and sportswear is customary (golf shirts and slacks or shorts for men: slacks, shorts or skirts/dresses for ladies). Evening activities are “nice” informal or daytime business casual attire, and may include a sport coat for men; pantsuits, slacks, skirts/dresses for ladies.

Hotel Information

A living legend for 130 years, The Hotel Del Coronado celebrates its rich heritage as the proud host to celebrities, royalty, U.S. Presidents and beach-loving guests for generations. Built in 1888 by Elisha Babcock, Jr. and Hampton L. Story, the Hotel del Coronado was designated National Historic Landmark in 1977 and is an American treasure.


Hotel Del Coronado (Curio Collection by Hilton)
1500 Orange Avenue, Coronado, CA 92118

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