Without question, 2020 will be remembered as an unprecedented year that brought both challenges and opportunities. The pandemic forced people out of public spaces and into their homes, which certainly took some getting used to. But this challenge quickly presented an opportunity for our industry, with consumer spending on housewares products increasing dramatically.
COVID-19 caused the cancellation of The Inspired Home Show in 2020 and the postponement of the 2021 show from March to August. IHA reacted by recreating the physical displays and events into digital versions to continue to provide industry education and connections. These efforts will pay further dividends in the future as IHA’s digital services are expanded.