MGG: Artisanal SME of Excellence Shifts to 100% Digital Industry Strategy

Specialized in the production of machinery for the production of paintbrushes and rollers, Italian firm MGG is increasing turnover, employees and investment in R&D: short supply chain and augmented reality for technical assistance and customer training.

A small company located just one hour off the city of Venezia, in the beautiful surroundings of the Prosecco hills, Unesco heritage is the worldwide leader in the production of technologies for the paintbrush industry and is moving fast toward complete digitalization. “In this year the process will be completed,” says Loris Maestrutti, CEO of MGG Srl, which is at the forefront of machines and plants for the production of round and flat brushes and rollers used in sectors such as construction, restoration, DIY, woodworking and naval — a niche market with high technological quality.

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