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Webinar: Learn How to Have Better Buyer Conversations

The ABMA’s next webinar is “Target Conversations with Your Ideal Buyers” and will take place Wednesday, April 13, 2022, from 2:30-3:30 p.m. EST. The session will be presented by Ed Wallace of AchieveNEXT.

Businesses invest a great deal of time, money and energy into meetings with target customers which oftentimes fail to develop into mutually beneficial business relationships. This webinar will help develop plans for successful in-person and virtual initial meetings with the following objectives:

  • Understand how to develop your Ideal Buyer profile
  • Create impactful pre-call plans for each Ideal Buyer
  • Develop strong Discovery questions aligned with each Ideal Buyer
  • Qualify your prospect with B.A.N.T. – Budget, Authority, Need, Timeline

Register by email to receive Webinar Link

Wallace consults with and speaks for corporations and associations across the globe with a client list that is a Who’s Who of Fortune 500 companies. He is the author of Fares to Friends, Creating Relational Capital, Business Relationships That Last, and his most recent #1 best-seller, The Relationship Engine. In addition, Wallace is currently on the Executive Education faculty of Drexel’s LeBow College of Business and Villanova University’s Human Resources Masters program.

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