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World Brush Expo Countdown

World Brush Expo Countdown

Piazza Maggiore and Palazzo del Podestà by istockphotos/RossHelen.

With the opening of the inaugural World Brush Expo now just five days away, world brush industry professionals are making their way to Bologna, Italy, in anticipation of great networking opportunities and the chance to see the latest machinery innovations. Set to be held in the Bolognafiere venue from Wednesday, May 22 through Friday, May 24, the event has more than 150 exhibitors.

As part of Brushware magazine, we are excited to attend to see the latest technology and new products in addition to meeting in person our readers and advertisers. We hope you find the time to stop by our booth (Mall 4) in the main entrance. Here are few key resources for those attending:

World Brush Expo Hub
World Brush Expo Map
World Brush Expo Exhibitor List
World Brush Expo Website

Brushware’s Guide to Bologna

The World Brush Expo has finally arrived and organizers are pleased to see that the inaugural event has attracted over 150 brushware industry companies that will exhibit at the Bolognafiere venue in Bologna, Italy, from May 22-24, 2024.
The Expo will be held in Halls 29 and 30 of the venue with over 20,000 square meters of event space. Exhibitors will come from all parts of the world representing technology and products in the industrial brush, paintbrush, paint roller, hygiene brush, oral care brush and mop industry segments.

Filling the hole left by the demise of the popular Interbrush show that was last held in Freiburg, Germany, in 2016, the World Brush Expo sets a new precedent for collaboration in the industry as the ABMA and FEIBP have worked in partnership with tradeshow organizer Bolognafiere to bring this event together.

Organizing this show represented a significant change, achieved in just over 12 months after more than 25 years of its predecessor’s legacy, in a new location, a different country and a definitively transformed business world,” says Alessandro Acquaderni, FEIBP President. “This swift and successful transition is a testament to the extraordinary cooperation between FEIBP, ABMA and many of our members, whom I affectionately call ‘brush-believers.’ Together, we have actively contributed to reshaping the brush industry, demonstrating remarkable adaptability and innovation.”

He also emphasized the overall impact of the event saying the new tradeshow stands as the premier B2B platform that unites the entire brush industry under one roof. With more than 150 exhibitors confirmed, the show floor will be a vibrant marketplace featuring the latest in filament, machinery and brush industry components. Visitors to the Expo will include brush manufacturers and brushware professionals of every conceivable type, creating a unique opportunity for networking, discovery and business development. In addition, themes around innovation and sustainability encapsulate a new vision for the future of the brushware industry.

While there is no question that three days of interaction on the tradeshow floor will provide all sorts of new business and networking opportunities, attendees and exhibitors are also fortunate to spend time before and after the show in one of Europe’s most remarkable cities. Bologna offers the perfect combination of culture and knowledge, conviviality and good food, traditions and a mindset that is always open to the future.

The city is the capital of the Emilia Romagna region which is world renowned for both the Food Valley and Motor Valley. Located between the Tuscan-Emilian Apennines and the heart of the Po Valley, Bologna offers easy access by train to cities such as Venice, Florence, Milan and Rome.

The skyline of Bologna with the two leaning Towers at dusk by istockphotos/Juergen Sack.

The Food Valley

Emilia-Romagna’s Food Valley is synonymous with the finest quality ingredients, meticulously crafted dishes, and a deep-rooted passion for culinary heritage. Food isn’t just sustenance; it’s an art form, a way of life and a source of immense pride for its inhabitants.

At the heart of the Food Valley are the cherished culinary treasures that have gained international acclaim. Parmigiano Reggiano, the king of cheeses, is meticulously aged in the region’s cheese factories, developing its signature nutty flavor and crystalline texture. Prosciutto di Parma, delicately cured and aged to perfection, embodies the artistry of traditional Italian charcuterie. Aceto Balsamico Tradizionale di Modena is the region’s revered balsamic vinegar, which is produced through a meticulous aging process in wooden barrels, resulting in a sweet, complex elixir prized by chefs around the globe.

The gastronomic landscape of Emilia-Romagna is also shaped by its iconic pasta. From the silky strands of tagliatelle to the delicate pockets of tortellini, handmade pasta is a culinary cornerstone, lovingly prepared by generations of pasta artisans using time-honored techniques.

Beyond its famed exports, the Food Valley delights visitors with an array of regional specialties. Culinary pilgrims can savor the rich, meaty flavors of ragù alla Bolognese, a hearty meat sauce that pairs perfectly with freshly made tagliatelle. Emilia-Romagna’s street markets are highlighted by vibrant displays of seasonal produce, from plump tomatoes to fragrant herbs, inspiring chefs and home cooks as well.

Enjoy The Culture

Piazza Maggiore: Start your exploration of Bologna at its main square, Piazza Maggiore. Admire the beautiful architecture of buildings like the Palazzo d’Accursio and the Basilica di San Petronio. Don’t forget to visit the Fountain of Neptune, a symbol of the city.
Asinelli and Garisenda Towers: Climb the iconic Asinelli Tower, one of the Two Towers of Bologna, for panoramic views of the city. The towers are symbols of Bologna and offer a unique perspective of its skyline.
Basilica of San Petronio: Explore one of the largest churches in the world, the Basilica of San Petronio. Marvel at its impressive interior, which features beautiful artwork, sculptures and the meridian line, an astronomical instrument.
Archiginnasio of Bologna: Visit the Archiginnasio, once the main building of the University of Bologna, which is the oldest university in the world. It currently houses the Archiginnasio Municipal Library, the stunning anatomical theater and the richly decorated halls.
Mercato di Mezzo: Immerse yourself in Bologna’s culinary scene at Mercato di Mezzo, a historic market with a variety of food stalls offering local delicacies, fresh produce, cheeses, meats and more.
Bologna’s Porticos: Take a stroll along Bologna’s famous porticos, which are covered walkways that stretch for kilometers throughout the city. These porticos are not only practical but also architecturally beautiful, providing shade and shelter from the elements.
Bologna Food Tours: Indulge in a food tour to taste some of Bologna’s renowned culinary specialties, such as fresh handmade pasta, tortellini, mortadella and gelato. Bologna is often referred to as “La Grassa” (The Fat One) due to its delicious cuisine.
Museum of Modern Art of Bologna (MAMbo): Art enthusiasts shouldn’t miss the Museum of Modern Art of Bologna, which showcases contemporary art from Italy and around the world. The museum’s collection includes works by renowned artist Morandi.
Santo Stefano Basilica: Visit the complex of Santo Stefano, also known as the Seven Churches, which comprises several interconnected churches and chapels. The Basilica of Santo Stefano is a place full of curiosities, which has assumed various functions during its history. Explore the unique architecture and soak in the spiritual atmosphere.
Motorsport is part of the DNA of the Emilia-Romagna region as few other places in the world can match the number of race tracks and sports car and motorcycle manufacturers located in the region.

The Motor Valley

Entrance of Ferrari Museum in Maranello, Italy.
istockphotos/Marco Ramerini

Via Abetone Inferiore, 4, 41053 Maranello MO, Italy
Synonymous with luxury, performance and Italian flair, Ferrari is one of the most revered automotive brands in the world. Founded in Maranello in 1939 by Enzo Ferrari, the company has a storied history in Formula One racing and produces some of the most sought-after supercars.

Via Modena, 12, 40019 Sant’Agata Bolognese BO, Italy
Founded in Sant’Agata Bolognese in 1963 by Ferruccio Lamborghini, Lamborghini is renowned for its avant-garde design, raw power and uncompromising performance. The brand’s supercars, such as the iconic Lamborghini Miura and Aventador, embody the essence of automotive excellence.

Via dell’Artigianato, 5, 41018, San Cesario sul Panaro MO, Italy
Pagani Automobili, based in San Cesario sul Panaro, is a boutique manufacturer known for creating some of the most exclusive and awe-inspiring hypercars in the world. Founded by Horacio Pagani in 1992, the company combines exquisite craftsmanship with cutting-edge engineering to produce limited-production masterpieces like the Huayra and Zonda.

Tazzari EV
Via Selice, 42E, 40026 Imola BO, Italy
Tazzari EV specializes in electric vehicles and is particularly known for producing compact electric cars. Founded in 2006 by Alessandro Tazzari, the company has gained recognition for its innovative approach to urban mobility and sustainability.

Viale Ciro Menotti, 322, 41100 Modena MO, Italy
Another giant in the world of sports cars, Maserati is celebrated for its elegant design, refined craftsmanship and exhilarating performance. Established in Bologna in 1914, Maserati continues to produce luxury sports cars that combine Italian passion with cutting-edge technology.

Via Cavalieri Ducati, 3, 40132 Bologna BO, Italy
Embodying the spirit of Italian motorcycle racing, Ducati is a legendary manufacturer renowned for its high-performance motorcycles. Established in Bologna in 1926, Ducati has a rich racing heritage and produces a range of sport bikes, naked bikes and cruisers that thrill riders around the world.

Strada Provinciale, 40, 43040 Varano de’ Melegari PR, Italy
Based in Varano de’ Melegari, Dallara is a leading manufacturer of race cars and chassis, with a strong presence in motorsport. Founded by Giampaolo Dallara in 1972, the company has played a significant role in various racing series, including Formula One, IndyCar and sports car racing.

Via Giuseppe Marconi, 6, 47924 Rimini RN, Italy
Bimota is a boutique motorcycle manufacturer known for its high-performance, handcrafted bikes. Founded in Rimini in 1973, Bimota has garnered a reputation for innovation and engineering excellence, producing limited-production motorcycles that push the boundaries of design and performance.

Racetracks: Emilia-Romagna

Misano World Circuit Marco Simoncelli | Santa Monica-Cella

The Misano Circuit is a renowned racetrack situated in Misano Adriatico, Rimini province, within the Emilia-Romagna region of Italy. Named in honor of Marco Simoncelli, the beloved MotoGP champion who tragically passed away in 2011, the circuit boasts a rich history and hosts a variety of motorsport events.

Opened in 1972, the Misano Circuit spans 4,226 meters in length and can accommodate up to 100,000 spectators. It has gained international acclaim for hosting prestigious events such as the MotoGP (San Marino and Rimini Riviera Grand Prix) and the Superbike World Championship, attracting large crowds of racing enthusiasts from around the world.

The circuit’s layout features a mix of fast straights and challenging corners, providing an exhilarating experience for both riders and drivers. In addition to motorcycle racing, Misano World Circuit also hosts events for four-wheeled vehicles, including the Blancpain GT Series Sprint Cup and the Truck Grand Prix.

Autodromo Enzo e Dino Ferrari | Imola

Autodromo Internazionale Enzo e Dino Ferrari, Imola, Italy. Photographer: PASCAL SAIVET-Alamy Stock Photo

Commonly known as the Imola Circuit, is a legendary racetrack located near the town of Imola just 40 minutes from Bologna. Named in honor of Enzo Ferrari, founder of the Ferrari racing team, and his son, Dino Ferrari, the circuit has a storied history dating back to its inauguration in 1952.

The Imola Circuit gained international fame for hosting the Formula 1 Grand Prix of San Marino from 1981 to 2006. With its challenging layout characterized by high-speed straights and technical corners, the track earned a reputation as one of the most demanding and thrilling circuits on the Formula 1 calendar. World Brush attendees arriving the weekend prior to the event also have the opportunity to see an F1 event as the 2024 Emilia Romagna Grand Prix will be held on Sunday, May 19, 2024, at the circuit.
In addition to Formula 1 races, the Imola Circuit has also hosted prestigious events such as the World Superbike Championship, Italian Motor Speed Championship and various other motorsport competitions. Its technical complexity and scenic surroundings make it a favorite among drivers and spectators alike.

Autodromo Riccardo Paletti | Varano de’ Melegari

Situated in Varano de’ Melegari within the Parma province of Italy’s Emilia-Romagna region, the track is named after former Formula 1 driver Riccardo Paletti. The circuit spans a length of 2,350 meters and offers a diverse range of activities for motorsport enthusiasts. Established in 1991, the track is home to the International Safe Driving Centre, founded by Andrea de Adamich, another former Formula 1 driver. The center specializes in offering courses designed to enhance driving quality and improve car control, making it an ideal destination for drivers looking to refine their skills.

Throughout the year, the Riccardo Paletti Racetrack hosts a variety of races for both cars and motorcycles, as well as rallies and other motorsport events. Additionally, the track provides opportunities for enthusiasts to engage in freestyle test drives, allowing them to experience the thrill of driving on a professional circuit.

Autodromo di Modena | Modena

Built in 2011, the Autodromo di Modena has a circuit length of 2,007 meters and stands out for its diverse layout featuring various levels and a straight section measuring approximately 400 meters interspersed with tight and wide bends. Initially conceived as a safe driving center, Modena Racetrack offers a range of driving courses aimed at enhancing driving skills and techniques. These courses include sports car driving, daily drive and green drive programs, with a particular focus on promoting fuel-efficient driving practices.
Aside from its educational offerings, Modena Racetrack provides opportunities for enthusiasts to experience the thrill of driving on a professional circuit. The track can be rented for free-style motorcycle or car driving sessions, as well as for track tests, allowing drivers to push their vehicles to the limit in a controlled environment.


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