Messe Freiburg: Interbrush To End After 45 Years

Freiburg Wirtschaft Touristik und Messe GmbH & Co. KG (FWTM) has posted a press release indicating the Interbrush trade show at Messe Freiburg will be discontinued. The statement says, “There will be no more Interbrush in Freiburg as early as 2024.”

After the largest exhibitor, Zahoransky AG, based in Baden-Württemberg, Germany, changed its corporate orientation last year and announced that it would no longer participate in Interbrush, an intensive dialog was initiated with the ABMA and FEIBP associations and other leading exhibitors. FWTM presented various concept ideas for a new content orientation, including possible new locations in German-speaking countries.

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2022 Brushware May-June eMag Now Available

 

The 2022 May-June Brushware issue is now available to all readers in eMag (digital edition) format. This edition offers coverage of the ABMA’s return to a live convention along with an interview with the MGG North America leadership on their strategy for the US, Canada and Mexico markets. Additionally, we present our feedback from key industry leaders on the future of the Interbrush, the industry’s largest dedicated tradeshow. And there’s plenty more including a profile and interview with new German brush manufacturing startup BrushBoxx.

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2022 ABMA Convention Notes

The ABMA welcomed back in-person attendees to the 105th ABMA Convention last week in Bonita Springs, Fla. The atmosphere of the event could best be described as a combination of enthusiasm and gratitude along with a note of concern. The enthusiasm exuded by attendees was simply around being grateful to be able to once again meet in person and network with old friends and colleagues.

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Gordon Brush Letter to Zahoransky

Following the December announcement that Zahoransky would no longer exhibit at Interbrush, Ken Rakusin, president and CEO of Gordon Brush, shared a letter he sent to Ulrich Zahoransky and Robert Dous of Zahoransky on January 19, 2022. At last week’s ABMA Convention, Rakusin granted permission for Brushware to publish the full letter:

 

Dear Uli and Robert,

I am writing to you regarding your announcement last month about Zahoransky bidding farewell to Interbrush and no longer exhibiting. I refrained from writing to you until this time as I was quite upset and wanted to make sure that I wasn’t letting emotion get the best of me.

I find it quite offensive that Zahoransky has chosen to basically leave the brush industry behind and ignore the significant benefits gained by brush manufacturers and suppliers worldwide at Interbrush. I’ll use my personal experience over my 32 years in the business as an example.

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Interbrush Clarifies No Affiliation With Ukranian Show

Organizers of Interbrush have released a statement offering clarification related to a competing show based in the Ukraine that is also utilizing the name “Interbrush.” The statement says, “there is no connection between our own Interbrush event in Freiburg and the new Interbrush event taking place in Ukraine. Both trade fairs are organized entirely separately of one another.”

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Interbrush Responds to ZAHORANSKY Loss

In reaction to yesterday’s announcement that ZAHORANSKY will not exhibit at Interbrush, Daniel Strowitzki, CEO of Freiburg Wirtschaft Touristik and Messe GmbH & Co. (FWTM) have responded with an email statement.

“We deeply regret the decision of our longstanding exhibitor and business partner. However, as a company that knows what it means to weigh financial aspects and take strategic decisions, we respect it. We would like to take this opportunity to extend our heartfelt thanks for 43 years of excellent collaboration and a relationship built on trust,” says Strowitski.

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ZAHORANSKY Will No Longer Exhibit at Interbrush

ZAHORANSKY has been an exhibitor at the Interbrush (formerly Interbrossa) in the Freiburg exhibition halls since its start in 1977. After careful consideration, however, we have now come to the conclusion, which was not an easy one, that the industry trade fair no longer meets the requirements of our company and the current market conditions. We will, therefore, no longer participate as an exhibitor at the upcoming Interbrush 2024 or any following ones.

Our decision is based on the following reasons:

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Interbrush Revises 2024 Dates

Freiburg Wirtschaft Touristik and Messe GmbH & Co. KG (FWTM) has announced an adjustment of the 2024 Interbrush dates to April 24-26, 2024. The date had been previously announced as May 24-26, but the organizers have indicated this was an error. The exhibition for the brush and paintbrush industry will be held in Messe Freiburg, Germany, in 2024.

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