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ZAHORANSKY Claims Awards for Innovation and Branding

Robert Dous at the German Brand Award ceremony in Berlin

For the second-straight year, ZAHORANSKY has been awarded the German Test Seal “Innovation Award 2019: Germany’s Most Innovative Companies” by FOCUS and FOCUS Money and the International School of Management (ISM) in Dortmund. A total of 5,000 companies with the highest number of employees in Germany from the major B2C and B2B sectors were examined in an independent analysis procedure. As a result, 900 companies from over 100 sectors received the coveted test seal of the leading news magazine FOCUS. In mechanical engineering, only fourteen companies besides ZAHORANSKY received this recognition. For the test, 20 million consumer votes and citations in digital media on the topics of innovation activity, investments, research and development, new products and technologies were examined. Using statistical methods and artificial intelligence from 350 million online sources, it was possible to determine the real innovative strength of companies as perceived by consumers.

In addition, ZAHORANSKY is also one of the winners of the 2019 German Brand Award, presented by the German Design Council and the German Brand Institute. The German Brand Award honors companies with the most innovative brands, consistent brand management and sustainable brand communication. The award focuses on professional brand management, so only those who are a genuine brand have a chance. The award is presented in two competition classes: “Excellent Brands” and “Excellence in Brand Strategy and Creation.” In the latter, ZAHORANSKY won the category “Brand Communication – Web & Mobile” with its website for communication via the internet and mobile devices.

Robert Dous, Director of Marketing and Sales for ZAHORANSKY,  accepted the award at the German Brand Award ceremony in Berlin.

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