Gordon Brush Letter to Zahoransky

Following the December announcement that Zahoransky would no longer exhibit at Interbrush, Ken Rakusin, president and CEO of Gordon Brush, shared a letter he sent to Ulrich Zahoransky and Robert Dous of Zahoransky on January 19, 2022. At last week’s ABMA Convention, Rakusin granted permission for Brushware to publish the full letter:

 

Dear Uli and Robert,

I am writing to you regarding your announcement last month about Zahoransky bidding farewell to Interbrush and no longer exhibiting. I refrained from writing to you until this time as I was quite upset and wanted to make sure that I wasn’t letting emotion get the best of me.

I find it quite offensive that Zahoransky has chosen to basically leave the brush industry behind and ignore the significant benefits gained by brush manufacturers and suppliers worldwide at Interbrush. I’ll use my personal experience over my 32 years in the business as an example.

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ZAHORANSKY Restructures Sales and Marketing Approach

Robert Dous, Chief Sales Officer ZAHORANSKY Group und Managing Director ZAHORANSKY Automation & Molds

ZAHORANSKY is repositioning itself in sales and marketing and is merging the Oral Care/Broom & Brush Mechanical Engineering and Automation & Molds/Medical Technology sales divisions. The restructuring opens up synergies in development, sales and production and enables the strength of the global sales and production network across all ZAHORANSKY locations. Starting in January, Robert Dous has led the restructure initiative he is now Managing Director of ZAHORANSKY Automation & Molds GmbH and the Chief Sales Officer of the ZAHORANSKY GROUP. He is responsible for the global sales, marketing and service activities of all ZAHORANSKY products and locations. Additionally, he is also managing branches in the USA, Mexico, Brazil, India, Japan and China.

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ZAHORANSKY Will No Longer Exhibit at Interbrush

ZAHORANSKY has been an exhibitor at the Interbrush (formerly Interbrossa) in the Freiburg exhibition halls since its start in 1977. After careful consideration, however, we have now come to the conclusion, which was not an easy one, that the industry trade fair no longer meets the requirements of our company and the current market conditions. We will, therefore, no longer participate as an exhibitor at the upcoming Interbrush 2024 or any following ones.

Our decision is based on the following reasons:

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ZAHORANSKY’s CUBE Redefines Production For Anchor-tufted Toothbrushes

The modular basic construction of the CUBE allows for toothbrush production with the utmost flexibility and efficiency while taking up minimal floorspace.

Revolution is a Square: ZAHORANSKY redefines the production of anchor-tufted toothbrushes with the CUBE

With its revolutionary CUBE, a machine for the production of anchor-tufted toothbrushes redesigned from the ground up, ZAHORANSKY clearly highlights its reputation as the leading full-service provider and partner of the brush industry. The CUBE offers scalable production with the utmost flexibility and highest level of quality thanks to a three-part modular construction, consisting of a base unit, supply unit and cover unit.

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Expedition Z: ZAHORANSKY’s Digital Adventure Tour

Experience all 2020 machine innovations audiovisually and interactively

After the Corona-related cancellation of this year’s Interbrush, ZAHORANSKY AG is offering all customers and interested parties the opportunity to experience the machine innovations 2020 in a special digital form with “Expedition Z.” Based on the “animal” names of the respective brush and packaging machines, the safari spans an audio-visual experience of the new and revised product portfolio. At lofty heights as well as on land and water, there are not only animations, videos, fun facts and information material but also some hidden treasure chests with special content to be discovered.

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ZAHORANSKY: Improved Output with ZMI 4.0, Z.LYNX 3 and Z.SAILFIN

ZAHORANSKY Z.LYNX 3

The Z.LYNX 3 has been redeveloped from the ground up and now boasts an output increase of up to 85 percent in producing twisted-in-wire brushes

Larger Quantities and More Operating Comfort

With its new ZMI 4.0 machine controls, ZAHORANSKY AG not only offers greater operator efficiency, but also significantly increases the output of twisted-in-wire brushes.

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Machines

ZAHORANSKY Reports Record 2019

2019 is the best year in the company history

Ulrich Zahoransky

The good results confirm the standing of ZAHORANSKY as one of the internationally leading providers of injection molds, machines, automation technology, as well as packaging lines for the brush industry and medical technology: the 140 million euros in sales mark the biggest turnover in the corporate history. The current order situation also presents grounds for optimism: in spite of the challenges companies face as a result of the coronavirus pandemic, ZAHORANSKY logged the highest monthly incoming order volume so far in March 2020, with overall orders of 22 million euros for machines and lines, injection molds, medical technology and automation solutions.

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ZAHORANSKY Completes India Plant Expansion

Expansion of the Coimbatore plant in India will strengthen global market position and delivery capacities

After a year of construction, ZAHORANSKY has completed the expansion of the plant in Coimbatore, India, and is now on course for the sustainable expansion of its business in developing state-of-the-art solutions for toothbrush production in price-sensitive markets. By doubling the production capacities and adding office and meeting spaces, ZAHORANSKY can now leverage the Coimbatore location to meet the increasing demand from customers from India, Asia, and Latin America for molds and machines to manufacture toothbrushes. 

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