Schaefer Brush: Building Trust With Customers

Gonzalo Martinez, Schaefer president and CEO (left) with Guillermo Ortiz, one of Schaefer’s automatic machine operators (right) showing brushes from the line.

President and CEO Gonzalo Martinez Offers Insights on the Schaefer Brush Approach

By Bob Lawrence

Talk about a legacy in the brush industry, this company undeniably has one for sure, including unique ownership. Founded in 1904 in Milwaukee, Wisconsin, Schaefer Brush was a family-owned and operated business until nine years ago when it was purchased by Milwaukee-based Blackthorne Partners, a private investment firm.

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Brushware News January 17, 2024

Integrate AI in Manufacturing to Raise the Bar

By Lisa Anderson

According to Polaris Market Research, the market size of artificial intelligence (AI) in manufacturing is predicted to grow more than 41 percent during the next decade. Although the latest Sikich Industry Pulse found that less than 20 percent of manufacturers have started to implement AI, those wanting to thrive in the next decade are pursuing AI strategies that make sense to support their business objectives. AI can help manufacturers target where to focus and automate mundane tasks.

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Brushware News January 16, 2024

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ABOUT BRUSHWARE

Brushware Magazine is a bimonthly trade publication for the manufacturers and suppliers of brushes, mops, rollers, brooms, products that apply material, and clean or polish surfaces. Brushware offers news, product information, development and sales, and personality profiles, emphasizing application techniques, new applicator materials, and methods of application. Government import and export statistics are published quarterly and analyzed for relevancy.
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